October 6, 2022

Kerby Jean-Raymond is stepping down from Reebok

It’s the top of an period at Reebok.

World Artistic Director Kerby Jean-Raymond has introduced he will probably be stepping down from his position with the athletic model, efficient March 1.

Kerby Jean-Raymond attends November’s WSJ Journal 2021 Innovator Awards in NYC. (Photograph: Dimitrios Kambouris/Getty Photographs)

The founder and artistic director of Pyer Moss first introduced his partnership with Reebok in 2017. Subsequent years would see him incorporate items from their fruitful collaboration, Reebok by Pyer Moss, into his groundbreaking stay shows every season, typically leading to immediately sold-out drops.

As Jean-Raymond’s profile with the model grew, he was named an inventive director, launching a brand new division, Reebok Research, in 2019 to “foster under-the-radar inventive expertise and concepts,” as reported by Hypebeast.

The alliance additional advanced in September 2020, when Reebok named Jean-Raymond its international inventive director. It marked each a serious profession achievement for the designer — who was named American Menswear Designer of the Yr by the Council of Vogue Designers of America that very same month — and a watershed second for Black designers. It’s price noting that Jean-Raymond was already a trailblazer within the trade, profitable a coveted CFDA/Vogue Vogue Fund award in 2018.

“I’m thrilled to be evolving my position at Reebok and becoming a member of the management workforce as the pinnacle of Artistic Route,” stated Jean-Raymond in a statement issued on the time. “I welcome this chance to assist invigorate the model with new concepts, whereas additionally specializing in instilling a way of social function into our work.”

Throughout his temporary tenure, Jean-Raymond did precisely that, main Reebok’s inventive workforce “in unifying the model’s path, leading to vital development amongst key classes,” famous a launch shared with theGrio. Whereas no particulars had been forthcoming about Jean-Raymond’s exit, Reebok President Matt O’Toole issued an announcement lauding the designer’s innovation and affect on the 64-year-old sporting items model.

“We wish to sincerely thank Kerby for his many contributions to Reebok,” stated O’Toole, including: “The constructive influence he has made on the model will probably be felt for years to return. We want him the perfect.” 

As for Jean-Raymond, who will launch his ultimate providing for the model, Reebok by Pyer Moss —Assortment 4, in late March, the designer merely said:  “I loved my time with Reebok and need the corporate properly in all of its future endeavors.”

Followers of Pyer Moss are little doubt excited to see what endeavors Jean-Raymond may need in retailer subsequent.

Maiysha Kai is Way of life Editor of theGrio, masking all issues Black and delightful. Her work is knowledgeable by twenty years’ expertise within the trend and leisure industries, a love of nice books and aesthetics, and the indomitable brilliance of Black tradition.

She can be the editor of the YA anthology Physique (Phrases of Change collection).


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