June 26, 2022

Oprah, Smithsonian Channel to discover well being care inequities

Oprah Winfrey and the Smithsonian Channel are partnering to spotlight racial disparities within the well being care system by means of a brand new marketing campaign and documentary.

The community revealed on Thursday the Coloration of Care marketing campaign to create an answer towards well being fairness. The marketing campaign will observe the premiere of Winfrey’s “The Coloration of Care” documentary, which airs Could 1.

On this March 13, 2018, file picture, Oprah Winfrey poses for photographers on the premiere of “A Wrinkle In Time” in London. (Picture by Joel C Ryan/Invision/AP, File)

By way of Harpo Productions, Winfrey will government produce the documentary that chronicles how folks of colour undergo from systematically substandard well being care in america, with the COVID-19 pandemic being a catalyst to make clear the difficulty.

The documentary will coincide with the marketing campaign, which expects to take a broader have a look at the subject. The year-long marketing campaign will function a number of activations within the coming months, together with a digital collection. It would convey collectively impacted communities, medical and nursing colleges, well being care staff and policymakers in hopes of discovering an answer to inequities.

“The COVID disaster has uncovered gross inequalities in our healthcare system which, if left unaddressed, will once more disproportionately affect folks of colour throughout the subsequent well being emergency,” mentioned James Blue III, the pinnacle of the Smithsonian Channel. “This marketing campaign will work to handle these inequalities.”

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