May 17, 2022

What’s Afrozons Dubai Soundoff? Dubai’s new Black diaspora pageant

Afrozons Dubai Soundoff is a premier journey expertise placed on by the Dubai Tourism Board in partnership with Afrozons Radio and host Sheila O. to advertise the approaching collectively of the Black diaspora in Dubai. However this one-of-a-kind voyage isn’t restricted to folks residing within the United Arab Emirates. Afrozons Dubai Soundoff is meant to encourage the merger of Black nations and other people of Black descent from everywhere in the world. 

Afrozons Radio host Sheila O.
Picture: Courtesy of Sheila O.

While you consider Dubai, you would possibly consider skyscrapers, fashionable structure, and essentially the most luxurious metropolis and nightlife scenes. But when there’s one factor you may not instantly correlate to the shiny emirate, it’s a pageant solely devoted to unifying the Black diaspora. That’s the place Afrozons are available. 

At this pageant, you possibly can anticipate to take pleasure in quite a lot of actions, together with a welcome reception, an Afrobeat live performance, dune camel rides, safari excursions, dinners, events, and panels that includes heavy-hitting celebrities from 14 nations, together with the US, Ghana, Kenya, the UK, and extra. The pageant’s mission is to totally inaugurate Dubai as a high vacation spot for the Black diaspora to get pleasure from.

Sheila O., whose full identify is Sheila Okonji-Ashinze, is a well known music and leisure character and mogul who made historical past in 2017 as the primary worldwide feminine media character to carry an Afrobeat radio present, Afrozons, to main U.S radio stations. For the final 5 years, Afrozons Radio has been broadening the American musical ear with the pleasant sounds of Afrobeat on Energy 92.3 in Chicago, and can be syndicated on channel 141, SiriusXM HURVoices. The 2-hour present demonstrates the variety of the Black diaspora’s music, enjoying hip-hop, city, and R&B however as its title suggests, Afrozons’ primary focus has been to combine Afrobeat into America, which it has efficiently achieved since 2017. 

Afrozons Dubai Soundoff was imagined by Sheila O., who rallied the help of Dubai’s Division for Economic system and Tourism. Collectively, they efficiently introduced over 500 folks to Dubai in March 2022 to expertise Black tradition in a brand new metropolis. Celebrities and radio personalities like Massive Tigger, Loni Love, and Dj Bay Bay joined the occasion whereas a number of personalities from the U.Okay. and Africa together with Angola, Tanzania, Zambia, and Nigeria pulled as much as the enjoyable, too. 

Sam Selolwane from RCA Information credited Afrozons for bringing better consciousness of Afrobeats to the U.S., telling Black Enterprise that “Afrozons has been forward of the curve introducing Afrobeats to this facet of the world for fairly a while. 

“Sheila’s dedication to the artists and style has helped catapult these artists and helped flip them into the family names we all know right this moment,” she added.

Afrozons Radio host Sheila O.
Picture: Courtesy of Sheila O.

Having seen her imaginative and prescient come to fruition, Sheila O. described working with the Dubai Tourism Board to carry Black vacationers to Dubai as a fantasy. “I’m a woman born in Lagos, Nigeria. I grew up in London. Sure, I reside in Chicago, however Dubai is a dream come true,” she stated.

Primarily based on the success of the occasion, Dubai plans on welcoming Black vacationers to the Metropolis of Gold yearly by way of Afrozons Dubai Soundoff, with a sweepstakes to win a visit to the enterprise more likely to begin across the fourth quarter of the 12 months. Issam Kazim, advertising CEO for the Dubai Company for Tourism and Commerce, instructed Black Enterprise. “It’s a proud second to have Afrozons right here in Dubai, celebrating right here with us in a metropolis that [has] over 200 completely different nationalities that decision Dubai residence.” 


Noel Cymone Walker theGrio.com

Noel Cymone Walker is an NYC-based author specializing in magnificence, vogue, music, journey, and cultural anthropology. She has written and produced visuals for a number of notable publications equivalent to The Recording Academy/ The Grammys, The Fader, Billboard, OkayPlayer, Marie Claire, Glamour, Attract, Essence, Ebony, and extra.

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